About L1VE
L1VE is a growing media and technology company with locations in Berlin and New York. With immersive 14K, 3D and 360° streaming technologies and innovative live formats, L1VE is transforming the way people experience sports, music and entertainment.
Your Role
As Growth Manager, you will be responsible for the entire digital customer journey – from the first interaction through purchase and repeat engagement. You will build and manage our funnels in HubSpot, convert prospects into paying customers and strengthen activation and retention. In this role, you will work closely with our Chief Platform Officer as well as with Product, Tech, Content and Marketing.
Your Responsibilities
- Build, manage and optimize B2C sales funnels in HubSpot – from first contact through purchase
- Set up and maintain pipelines, lifecycle stages, segments and automated workflows in HubSpot
- Develop sales processes for digital paid-content offerings such as subscriptions, pay-per-view formats and tickets
- Develop onboarding, activation and retention journeys across email, in-app and push channels
- Analyze and optimize key KPIs such as conversion rate, revenue, customer acquisition cost, average order value and retention
- Plan, implement and evaluate tests and experiments across the entire funnel
- Develop value propositions and customer journeys together with Marketing, Content and Product
- Provide transparent reporting on performance, learnings and next steps to the Chief Platform Officer
- Use AI tools for analysis, automation and personalization. Show us specific examples of the use cases you have implemented and the value they created.